One year on, travel bans, social restrictions and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era.

Euromonitor International’s team of experts have developed a new Sustainable Travel Index to help travel businesses transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation.

• Understand how to use the index to provide visitors with the best experiences which take environmental and social impacts into account
• Learn about how travel companies are embracing more purpose-driven strategies
• Identify how countries rank through the lens of environmental, socio-economic sustainability, country risk, sustainable tourism demand and supply