One year on, travel bans, social restrictions and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era.
Euromonitor International’s team of experts have developed a new Sustainable Travel Index to help travel businesses transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation.
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