How to Activate Consumer Trends Using E-commerce Product Attribute Data

Leverage consumer trends data to improve your online product presence. 

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You'll learn:

  • Why it's important to track consumer trends through product attributes, especially online 
  • How to use that data to inform product repositioning, product reformulations or new product launches
  • How one consumer trend example is manifesting itself in the types of products sold online 

As the shift to e-commerce accelerates, organisations are looking online to see how consumer trends are manifesting themselves in actual products, to stay competitive and meet consumer needs.

In this white paper, we will select one of our top global consumer trends and examine how that trend is activated across different consumer goods markets to show how companies can improve their online product presence and performance.

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