You can’t rely on basic demographics alone to accurately target shoppers. Brands need to match buying behaviour with lifestyle choices to build compelling campaigns today.
Our report takes segmentation a step further. We define eight types of consumers based on their traits, values and priorities.
The goal: equip you with practical insights to reach the right audience.
This is the latest edition of our Consumer Types series. Compare behavioural patterns and changes with the 2021 version.
Head of Practice – Consumer Insights
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