You can’t rely on basic demographics alone to accurately target shoppers. Brands need to match buying behaviour with lifestyle choices to build compelling campaigns today.
Our report takes segmentation a step further. We define eight types of consumers based on their traits, values and priorities.
The goal: equip you with practical insights to reach the right audience.
This is the latest edition of our Consumer Types series. Compare behavioural patterns and changes with previous versions: 2021, 2020, 2019.
Head of Practice – Consumer Insights
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