Understanding the Path to Purchase: 2020 Consumer Types

This paper highlights preferences and habits of different consumers using data from Euromonitor's 2020 Lifestyles Survey.


Download now to:

  • Learn about the values, influences and shopping habits of 11 types of consumers

  • Understand the behaviour and lifestyle traits most likely to be affected in the wake of COVID-19
  • Identify new ways to target different consumer types and what drives their purchasing decisions

When looking at buying behaviour and purchase decision-making, grouping consumers solely by demographics can give a skewed view of their shopping habits and long-term lifestyle choices.

Euromonitor International looks beyond standard demographics and profiles 11 distinct personality-driven consumer types. Learn about the traits of Impulsive Spenders, Minimalist Seekers, Empowered Activists, Secure Traditionalists and more.

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