Understanding the Path to Purchase: 2020 Consumer Types

This paper highlights preferences and habits of different consumers using data from Euromonitor's 2020 Lifestyles Survey.

Share:

Download now to:

  • Learn about the values, influences and shopping habits of 11 types of consumers

  • Understand the behaviour and lifestyle traits most likely to be affected in the wake of COVID-19
  • Identify new ways to target different consumer types and what drives their purchasing decisions

When looking at buying behaviour and purchase decision-making, grouping consumers solely by demographics can give a skewed view of their shopping habits and long-term lifestyle choices.

Euromonitor International looks beyond standard demographics and profiles 11 distinct personality-driven consumer types. Learn about the traits of Impulsive Spenders, Minimalist Seekers, Empowered Activists, Secure Traditionalists and more.

Thank you! An email will be sent shortly with your link to download. If you don't see it, please check your spam folder.

Recommended for you...

Top 10 Global Consumer Trends 2021

What we value, how we consume and where we spend has been forever altered by the pandemic. Check out the top consumer trends shaping 2021 and beyond.