Learn about the values, influences and shopping habits of 11 types of consumers
Identify new ways to target different consumer types and what drives their purchasing decisions
When looking at buying behaviour and purchase decision-making, grouping consumers solely by demographics can give a skewed view of their shopping habits and long-term lifestyle choices.
Euromonitor International looks beyond standard demographics and profiles 11 distinct personality-driven consumer types. Learn about the traits of Impulsive Spenders, Minimalist Seekers, Empowered Activists, Secure Traditionalists and more.
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