No two buying experiences are quite the same, but there are still some conclusions we can make from buying patterns and behaviours. Understanding the shopping habits and preferences of the various consumer types allows companies, brands and retailers improve how they target their core customers.
Rather than using traditional demographic data, "2018 Survey Results Using the Consumer Types to Understand the Path to Purchase" showcases the eight consumer types that define buyer behaviour.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.