Coronavirus and Sports: Effects on Fans and Sponsorships

Get a breakdown of how and to what extent sports has been hit by COVID-19
Understand how the state of the global economy has impacted fan engagement
Learn about the changing nature of key sponsor industries

COVID-19 has created widespread disruption for sports events, teams, athletes and sponsorship brands on a global scale. Until recently, the freeze of live games meant teams had to shift their focus to digital platforms like TikTok and esports to keep their fans entertained and loyal.

This paper analyses the key short to mid-term challenges the sports world is facing and assesses how this industry can bounce back from the effects of the pandemic.

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