COVID-19 has created widespread disruption for sports events, teams, athletes and sponsorship brands on a global scale. Until recently, the freeze of live games meant teams had to shift their focus to digital platforms like TikTok and esports to keep their fans entertained and loyal.
This paper analyses the key short to mid-term challenges the sports world is facing and assesses how this industry can bounce back from the effects of the pandemic.
Thank you! An email will be sent shortly with your link to download. If you don't see it, please check your spam folder.
Recommended for you...
Professional sporting events are slowly beginning to open up for fans to attend in-person but the industry as a whole still has a long way to go before fully recovering from the pandemic. Learn more about how the future of the industry in this on-demand webinar.