Current and Future Drivers of Asia Pacific Consumer Markets

Identifying five key themes driving Asia Pacific consumers


Download now to:

  • Understand why Asia Pacific holds opportunities for global companies
  • Learn how to identify the future consumer
  • Explore how to plan business transformation in the region

The Asia Pacific economy is expected to rebound in 2021 with real GDP growth of 7.1%, fastest of all regions. The path to recovery, however, remains uneven across countries due to differences in infection control, vaccination speed and stimulus scale.

The report explores five key themes, Digital Living, Sustainable Living, Rethink Wellness, Make My Life Easier, Search for Experiences, transforming consumer behaviour in Asia Pacific in the post-pandemic world, and the strategies businesses should invest in to stay relevant and to create future resilience.

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