Using Retail Tech Innovation to Enhance the Customer Experience
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- How technology will shape the future shopping experience
- What consumers want and expect online and in store
- Where retailers and brands are focusing their investments
73% of retail professionals said the crisis accelerated some, if not all, of their tech-related investments, putting pressure on them to innovate faster to stay relevant and profitable.
In collaboration with the National Retail Federation (NRF), this white paper explores how the digital shoppers’ relationship towards technology has shifted since the pandemic, offering retailers and brands insight as to where they should make tech investments.
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