Ageing Matters: The Future of Older Populations


Download now to:

  • Understand global population ageing trends to 2040 
  • Learn about the impact of COVID-19 on older consumers 
  • Identify ways to target older consumers based on spending patterns in key markets: Japan, Germany, US, China and Russia 

The older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities and challenges, as well as giving rise to new societal, economic and consumption trends.

This report reviews the future of consumers aged 65 and over, their income and spending patterns and the impact of the COVID-19 pandemic on the older population.

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