Even amid the COVID-19 pandemic, the pet care market is set to record the highest value growth in 2021 globally over the last decade. This is due to people relying more on their pets to overcome loneliness during lockdown.
South Korea has been classified as a developed country in terms of value per dogs and cats, and in fact, its figure is larger than global average. Based on a stably-developed pet culture in the country, Korean pet owners are now paying more for treats and premium brands for their pets.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.