There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the on-going changes we see in consumer behaviour, from the emphasis being placed on experience over possessions, to the interest in healthy and ethical living.
In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition.