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Globally, the health and wellness packaged food industry reached USD 446 billion in 2018, growing faster than regular packaged food.
This is driven by consumers preferring more natural offerings as they aim to adopt a more holistic approach to a healthy diet.
In this white paper we showcase some findings from our Voice of the Consumer: Health and Nutrition Survey, fielded in Jan/Feb 2021. We focus on ways consumers are looking to boost immunity and strategies brands and companies should consider to make an impact with their target audience.