Trend Analysis: A Formula to Guide Innovation

Updated in October 2023

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Let's talk about trends. New fads or viral sensations can disrupt business as usual. And don't forget about longer-term shifts like megatrends that influence market direction.

But...which trends should you focus on?

That's where our workbook comes in handy. You'll get resources that help you evaluate the most relevant trends for your business, so you can use that insight to guide your innovation strategy.

Grab your copy and start designing your next big idea today.

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