Trend analysis: A formula to guide innovation

Updated: January 2025

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Let's talk about trends. New fads or viral sensations can disrupt business as usual. And don't forget about longer-term shifts like megatrends that influence market direction.

But...which trends should you focus on?

That's where our workbook comes in handy. You'll get resources that help you evaluate the most relevant trends for your business, so you can use that insight to guide your growth and innovation strategies.

Grab your copy and start to uncover your next opportunity today.

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