With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. However, shifting consumer attitudes and behaviours will continue to cause disruption for businesses.
Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.
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In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.