Top 10 Global Consumer Trends for 2018

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  • Understand what consumer trends will reign in 2018 
  • Identify which factors are affecting how consumers make purchasing decisions 
  • Learn how to better target your consumers based on what they value in products, brands and companies  

With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. However, shifting consumer attitudes and behaviours will continue to cause disruption for businesses.

Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.

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