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Digital Native Brands (DNBs) have quickly evolved from experimental start-ups to some of the most innovative forces in global consumer markets. These ventures are reshaping how consumers discover, engage with and remain loyal to products in a crowded digital marketplace.
Download our report to uncover why DNBs are both a threat and an opportunity for CPG players and why FMCGs must integrate them into future growth strategies through partnerships, acquisitions and new ventures.
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