How to Be a Disruptive Brand: Reinventing Consumer Markets

Understand disruption and how it occurs
Learn how insurgent and local businesses are threatening incumbent brands
Identify ways to evolve your business model and product

Technology, alternative business models and consumer behaviour preferences are fueling the rate of brand disruption in every market globally.

In this white paper, Euromonitor provides a framework for how businesses execute change in order to disrupt an entire market or category.

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