How to Be a Disruptive Brand: Reinventing Consumer Markets


Download now to:

  • Understand disruption and how it occurs
  • Learn how insurgent and local businesses are threatening incumbent brands
  • Identify ways to evolve your business model and product

Technology, alternative business models and consumer behaviour preferences are fueling the rate of brand disruption in every market globally.

In this white paper, Euromonitor provides a framework for how businesses execute change in order to disrupt an entire market or category.

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