Old is the New Young: How Global Consumers Are Challenging Ageing

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The average global life expectancy is now 72 years, up from 69 years in 2005. The world is maturing and healthy life expectancy is longer, yet people are looking and feeling younger than ever before.

This strategy briefing highlights why global populations are ageing and how companies can respond to the needs of this consumer base.

Download now to:

Gain insight on the trends impacting the ageing global population
Learn how to target consumers looking for anti-ageing products
Identify marketing opportunities to reach the senior consumer