1. Ubiquitous Digital Convenience
2. Developing Shopping Preferences
3. Modern Urban Life
In 2019, millennials and Generation Z accounted for almost 40% of the population in China, an important segment driving the Chinese consumer market.
This report helps local and global businesses understand Chinese urban millennials and Generation Z to seize the market opportunities they offer, focusing on three key themes and eight trends that are critical when profiling this distinctive and important consumer segment.
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