Understanding the Path to Purchase: 2021 Global Consumer Types

Learn about the most effective ways to engage with different consumers.


Download now to:

  • Get an update on how consumer buying habits have changed one year on
  • Learn more about why this series no longer tracks 11 consumer types
  • Identify what values and external influences are shaping different consumers purchases and how brands can cater to them

Consumers and companies have been forced to embrace digital platforms for shopping, communication and other day-to-day activities under strict lockdowns and limited in-person interactions since the beginning of the COVID-19 pandemic. As a result, all consumer types now have some elements of a Digital Enthusiast.

The 2021 edition of Euromonitor International’s Consumer Types series looks beyond standard demographics and profiles 10 distinct personality-driven consumer types using survey data.

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