Consumers and companies have been forced to embrace digital platforms for shopping, communication and other day-to-day activities under strict lockdowns and limited in-person interactions since the beginning of the COVID-19 pandemic. As a result, all consumer types now have some elements of a Digital Enthusiast.
The 2021 edition of Euromonitor International’s Consumer Types series looks beyond standard demographics and profiles 10 distinct personality-driven consumer types using survey data.
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