2019 Survey Results: Using Consumer Types to Understand the Path to Purchase


Download now to:

  • Learn more about the 10 consumer types, including two new types for this year, the 'Minimalist Seeker' and 'Digital Enthusiast' 
  • Understand their values, influences and shopping habits 
  • Identify new ways to target different consumer types and what drives their purchasing decisions 

When looking at buying behaviour, grouping consumers solely by demographics can give a skewed view of their daily habits and long-term lifestyle choices.

That's why our Consumer Types Series looks beyond standard demographics to create personality-driven consumer types at a global and country level, giving you valuable insight into what consumers actually want and need.

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