2019 Survey Results: Using Consumer Types to Understand the Path to Purchase


Share:

Download now to:

  • Learn more about the 10 consumer types, including two new types for this year, the 'Minimalist Seeker' and 'Digital Enthusiast' 
  • Understand their values, influences and shopping habits 
  • Identify new ways to target different consumer types and what drives their purchasing decisions 

When looking at buying behaviour, grouping consumers solely by demographics can give a skewed view of their daily habits and long-term lifestyle choices.

That's why our Consumer Types Series looks beyond standard demographics to create personality-driven consumer types at a global and country level, giving you valuable insight into what consumers actually want and need.

Thank you! An email will be sent shortly with your link to download. If you don't see it, please check your spam folder.

Recommended for you...

5 Common Mistakes When Researching Consumers

One of the biggest challenges that can make or break consumer research is choosing the right method for data collection. Methods for researching consumers can be generally divided into qualitative and quantitative, and within that, exists a range of approaches from exploratory mobile ethnographies to tactical in-person surveys.