2019 Survey Results: Using Consumer Types to Understand the Path to Purchase

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When looking at buying behaviour, grouping consumers solely by demographics can give a skewed view of their daily habits and long-term lifestyle choices.

That's why our Consumer Types Series looks beyond standard demographics to create personality-driven consumer types at a global and country level, giving you valuable insight into what consumers actually want and need.

Download now to:

Learn more about the 10 consumer types, including two new types for this year, the 'Minimalist Seeker' and 'Digital Enthusiast'
Understand their values, influences and shopping habits
Identify new ways to target different consumer types and what drives their purchasing decisions