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千禧一代和Z世代正在推动当今中国新的消费趋势,其影响体现于方方面面,诸如对优质产品、健康食品和环保产品日益升温的需求。
下载此份免费报告,以了解更多与这群年轻、受过高等教育、数字化高度灵敏和日益富有的消费者的相关趋势。
The pandemic forever altered consumer behaviour. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next.