The German Consumer: Rapid Evolution Amidst the Crisis

Download your free copy! A confirmation will be sent to your email address with your link to download.

First Name

Last Name

Email Address

Is this a Personal or Business Email Address?

By checking this box I agree to receive marketing or promotional emails regarding Euromonitor International research, products and services. I understand that I can opt out at any time. Please read our privacy policy and cookie policy to access your data rights.

Country

Company

Company Type

Subtype

Job Function

Please Specify

utm_campaign:

utm_campaign Most Recent:

utm_medium:

utm_medium Most Recent:

utm_source:

utm_source Most Recent:

utm_content:

utm_content Most Recent:

BLAID:

Job Title

Phone Number

Number of Employees

Annual Revenue

Company Website

The German consumer market is a key target for businesses worldwide since it is the world’s fifth-largest economy. However, success in Germany means understanding and navigating the country’s unique consumer landscape.

This white paper explores key aspects of German consumer behaviour and how it changes across industry segments. It considers emerging opportunities in the wake of the Coronavirus pandemic, in the context of long-established cultural characteristics.

Download now to:

Learn how the German consumer landscape is changing, driven by economic, social and demographic shifts
Discover how values and behaviours are evolving with consumers moving away from a bargain-hunting culture
Understand how COVID-19 has accelerated change, particularly regarding online shopping and payments