Changing Attitudes in Health and Nutrition: Rise of Immunity-Boosting Strategies


Did you know?

  • 42% of survey respondents consume vitamins and supplements to boost their immune system
  • 38% participate in stress-reducing activities at least monthly
  • 50% of consumers state that they get their vitamins and nutrients from food rather than vitamins and supplements

Healthy living remains a priority for global consumers and the definition of “being healthy” continues to evolve. Most consumers feel that health encompasses physical health as well as mental well-being and personal happiness.

In this white paper, we showcase some findings from our Voice of the Consumer: Health and Nutrition Survey, fielded in January and February 2021. We focus on ways consumers are looking to boost immunity and strategies brands and companies should consider to make an impact with their target audience.

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