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From diet to shopping behaviour, consumers are focusing on health, but their approach varies by age group.
Businesses that understand the trends that are most important to consumers can support targeted marketing and sales strategies with proactive innovation and product development.
This white paper spotlights our 2020 Health and Nutrition Survey data and helps answer questions like:
- How are consumer attitudes towards healthcare habits and preferences changing?
- What is the best way to tailor your services and products to your key consumers' values?
- Where will sales and marketing investments make the most impact?