Breaking Stereotypes: Getting to Know the Cannabis Consumer


Download now to:

  • Discover the best ways to target different user groups, from seasoned consumers to dabblers

  • Understand drivers that might prompt non-users to engage with cannabinoid products, from the cannacurious through to naysayers

As the legalisation of cannabinoid products expands, companies are keen to understand the preferences and behaviour of modern cannabis consumers and growth opportunities for legal cannabis products.

Download our white paper to learn more about different types of cannabis consumers and how to appeal to them. The market potential is big, particularly when you consider that there is a USD 140 bn illegal cannabis market to tap into.

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