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The global legal market is expected to represent 77% of total cannabis sales in 2025, reaching USD166 billion.
Within the next decade, some form of cannabis will be a part of consumers' daily routines, either as a functional ingredient in foods, beverages and beauty or as a wellness mood enhancer in health.
Download our white paper to learn more about different types of cannabis consumers and how to appeal to them. The market potential is big, particularly when you consider that there is a USD 140 bn illegal cannabis market to tap into.