Beauty Survey 2019 Key Insights
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- Understand the definition of the digital beauty consumer
- Explore consumer perceptions of premium beauty
- Identify what being masculine means today and the impact on future beauty trends
Digital platforms and social media are playing an increasingly important role in educating consumers about beauty products, ingredients and their specific hair or skin needs, while also offering shopping convenience. Developments in digital technology have brought brands, retailers, influencers and beauty advisors closer to beauty consumers than ever before.
Euromonitor International's 2019 edition of Beauty and Personal Care survey data offers industry insights into key areas driving consumer behaviour.
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