Beauty Survey 2018 Key Insights

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  • Understand what "beauty" means to consumers globally
  • Learn how approaches to beauty are changing 
  • Identify opportunities for brands to tailor and expand product lines to these new preferences

Consumer beauty preferences continue to evolve, creating opportunities for brands to attract new customers with innovative products.

In this survey extract, we explore three trends shaping beauty and personal care in 2018: the changing perceptions of beauty, men’s grooming habits and the movement towards science-backed beauty products.

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