Consumer beauty preferences continue to evolve, creating opportunities for brands to attract new customers with innovative products.
In this survey extract, we explore three trends shaping beauty and personal care in 2018: the changing perceptions of beauty, men’s grooming habits and the movement towards science-backed beauty products.
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2018 will see consumers continuing to question their values, priorities and purchasing decisions, prioritising brands and issues that matter to them. Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.