"Beauty hotspot" refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due to their ability to meet specific racial, cultural and environmental needs.
Our report in collaboration with in-cosmetics global will help you identify the beauty hotspots to watch, updated to include the impact of Coronavirus (COVID-19) on the beauty industry.
The pandemic forever altered consumer behaviour. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next.