Beauty Survey 2020 Key Insights

Explore key trends in the beauty and personal care industry
Understand new consumer needs and priorities
Identify the most popular products within the industry in 2020

Understanding the profile of a 2020 beauty shopper, what products they are interested in and how they purchase them are essential factors which businesses need to consider when building both short term and long term strategies.

Health care and hygiene have been two of the top priorities for consumer in 2020, resulting in a surge in sales for hand sanitising products. This paper examines the top consumer habits and preferences in beauty and personal care arising from the global pandemic.

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