India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. The country’s vast FMCG industries have also been negatively impacted as most consumer purchases pre-pandemic were in-person.
This white paper focuses on how COVID-19 has impacted India's consumer driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.