Top 10 Global Consumer Trends 2023

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Released on 17 January 2023


Consumers are calling the shots. And you can’t afford to ignore their demands. That’s why we’re bringing you the biggest trends of the year.

These trends will help you:

  • Find and optimise touchpoints across the buyer’s journey
  • Build strategies around purchase motivations to stay top of mind
  • Position your brand as a partner to strengthen customer relationships
  • Outpace the competition with creative marketing campaigns

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Which trends should you focus on?

You can find the answer to that very question with the help of our trend analysis workbook. Let’s turn these insights into innovations.