Top 10 Global Consumer Trends 2023
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Released on 17 January 2023
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Consumers are calling the shots. And you can’t afford to ignore their demands. That’s why we’re bringing you the biggest trends of the year.
These trends will help you:
- Find and optimise touchpoints across the buyer’s journey
- Build strategies around purchase motivations to stay top of mind
- Position your brand as a partner to strengthen customer relationships
- Outpace the competition with creative marketing campaigns
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Which trends should you focus on?
You can find the answer to that very question with the help of our trend analysis workbook. Let’s turn these insights into innovations.