Top 10 Global Consumer Trends 2023

Released on 17 January 2023

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Consumers are calling the shots. And you can’t afford to ignore their demands. That’s why we’re bringing you the biggest trends of the year.


These trends will help you:

  • Find and optimise touchpoints across the buyer’s journey
  • Build strategies around purchase motivations to stay top of mind
  • Position your brand as a partner to strengthen customer relationships
  • Outpace the competition with creative marketing campaigns

You can also download the report in Japanese (日本語), Mandarin (简体中文), Portuguese (Português) or Spanish (Español).

Want to compare past trends? Here are the previous reports: 2022, 2021, 2020.


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