2019 is a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger.
Discover how consumer behaviour is evolving and which trends have the most impact in 2019.
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2018 will see consumers continuing to question their values, priorities and purchasing decisions, prioritising brands and issues that matter to them. Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.