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2019 is a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger.
Discover how consumer behaviour is evolving and which trends have the most impact in 2019.
Want to compare trends over the years? Check out 2021, 2020, 2018.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.