How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data

Released on 2 March 2023


Say hello to your new favourite product positioning guide.

This playbook shows you how to select and track attributes that match consumer demands. We give you the tools and teach you the process, so you can keep your competitive edge.

Inside, you learn three steps that'll help improve your product mix:

  1. Outline your objective, industry, geographic scope and trend.
  2. Pair top consumer needs with the right attributes.
  3. Analyse market performance of your attributes to spot opportunities.
Speaker1 Image

Jared Conway

Head of Research and Data Insights

Euromonitor International

Thank you! An email will be sent shortly with your link to download. If you don't see it, please check your spam folder.

Recommended for you...

Try our free e-commerce tracking tool

You can monitor the impact of inflation with our free product price and availability tracker.

Spot supply chain issues with out-of-stock data and compare price fluctuations in 10 countries.