Understanding Corporate Trends: Voice of the Industry 2021

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  • Get key insights on which areas businesses are investing in for the medium-long term
  • Learn about the difficulties around digitisation and how to overcome them
  • Identify new opportunities driven by consumer demand

Businesses were caught off-guard by the effects of COVID-19, resulting in a surge of short-term changes to internal models and procedures. The key to staying profitable and expanding businesses post-pandemic will depend on how well they can cater to changing demands in areas like retail and flexible working.

Euromonitor’s annual Voice of the Industry series surveys professionals across 15 industries on what trends and innovations they are currently seeing and expect to see in the future. This paper showcases key findings from the 2021 edition.

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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.