How to Be a Disruptive Brand


Technology, alternative business models and consumer behaviour are fueling the rate of brand disruption in every sector globally.

In this white paper, Euromonitor provides a framework for how businesses execute change in order to disrupt an entire market or category.

Download now to:

  • Understand disruption and how it occurs
  • Learn how insurgent and local businesses are threatening incumbent brands
  • Identify ways to evolve your business model and product

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