Successfully identifying, analysing and acting on megatrends is essential for success in consumer markets. In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.
In this white paper, we provide a framework for megatrend analysis, exploring what a megatrend is, how to identify one and what drives them, alongside case studies showing the benefits of incorporating megatrend analysis into your strategic planning.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.