Megatrend Analysis: Putting the Consumer at the Heart of Business

Learn the 4 steps to identify the megatrends impacting your organisation
Understand where and how to apply megatrends to achieve growth
Discover the 8 key megatrends that will have the most impact through to 2030, with examples of how businesses are adapting to these trends to better connect with their customers

Successfully identifying, analysing and acting on megatrends is essential for success in consumer markets. In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.

In this white paper, we provide a framework for megatrend analysis, exploring what a megatrend is, how to identify one and what drives them, alongside case studies showing the benefits of incorporating megatrend analysis into your strategic planning.

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Megatrend Analysis: Putting the Consumer at the Heart of Business

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Top 10 Global Consumer Trends 2023