The Digital Consumer Journey: Best Markets for Sustained E-Commerce Growth

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  • Learn about key products forecast with long term e-commerce growth
  • Identify which countries rank in the top 10 for most e-commerce potential
  • Explore online potential in alcoholic drinks, beauty and personal care and packaged food

Many consumers turned to e-commerce during the pandemic as it provided a safe way to make purchases through a period of heightened health concerns and government restrictions. As consumer behaviour evolves, some of the unprecedented levels of e-commerce usage will decline, creating uncertainty around what will remain from this spike.

Euromonitor International’s data and analysis indicates that markets had the potential to achieve $77.7 billion additional e-commerce sales coming into the pandemic. This white paper explores the most under-indexed e-commerce markets and which areas have the most potential in a post-pandemic era.

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