Many consumers turned to e-commerce during the pandemic as it provided a safe way to make purchases through a period of heightened health concerns and government restrictions. As consumer behaviour evolves, some of the unprecedented levels of e-commerce usage will decline, creating uncertainty around what will remain from this spike.
Euromonitor International’s data and analysis indicates that markets had the potential to achieve $77.7 billion additional e-commerce sales coming into the pandemic. This white paper explores the most under-indexed e-commerce markets and which areas have the most potential in a post-pandemic era.
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.