What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe
Presented on Thursday, 9 October 2025
Download the slides and recording of this on-demand webinar.
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In a market flooded with sustainability claims, clarity is in short supply. Brands are under pressure to prove their impact, but face growing scrutiny from consumers, regulators and employees. With rules like the UK’s Green Claims Code and EU-wide action on greenwashing, claims must now be evidence-based, relevant and resilient.
Euromonitor International and sustainability communications strategists, FOUR32, come together to explore key trends across the European FMCG consumer basket and uncover what they mean for brands seeking credible leadership in a changing market.
Watch now to learn:
- Which claims are most used and which drive commercial value
- How trust in claims varies by category and audience
- Where brand strategies are saturated, untapped or vulnerable to scrutiny
- How data can guide better decisions in packaging, messaging and innovation
- What regulators now expect from consumer-facing sustainability claims
Download to strengthen your brand’s sustainability credentials and capture market opportunities in a rapidly evolving green economy.
Jorge Zuniga
Senior Insights Consultant – Sustainability
Euromonitor International
Sam Bowen
Partner
FOUR32
Ruth Magaro
Senior Team Lead
Euromonitor International
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