In a market flooded with sustainability claims, clarity is in short supply. Brands are under pressure to prove their impact, but face growing scrutiny from consumers, regulators and employees. With rules like the UK’s Green Claims Code and EU-wide action on greenwashing, claims must now be evidence-based, relevant and resilient.

Join Euromonitor International and sustainability communications strategists, FOUR32, for an upcoming webinar exploring trends across the European consumer basket, from food and drink to home and personal care and discover what these trends mean for brands seeking credible leadership in a changing market.

You'll learn:

• Which claims are most used and which drive commercial value
• How trust in claims varies by category and audience
• Where brand strategies are saturated, untapped or vulnerable to scrutiny
• How data can guide better decisions in packaging, messaging and innovation
• What regulators now expect from consumer-facing sustainability claims

Register now to strengthen your brand’s sustainability credentials and capture market opportunities in a rapidly evolving green economy.

 Meet the speakers