Recording – The new engines of loyalty: Who will drive the next era of choice? | Euromonitor

The new engines of loyalty: Who will drive the next era of choice?

Explore how traditional loyalty models are being challenged and what it takes to build emotionally resonant, trusted and AI‑enabled strategies for the future.

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Nadejda Popova

Global Head – Loyalty

Euromonitor International

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Ander Orcasitas

VP, Global Enterprise Unit

Dynamic Yield by Mastercard

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Kashmira Motiwalla

Chief Loyalty Officer, AlFursan

Saudia Group

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Diego Higuera

Customer Acquisition & Engagement Corporate Director

Arcos Dorados (McDonald's LATAM)