No claim, no gain: Winning your category with irrefutable data
Presented on Wednesday, 28 October 2026. Download the slides and recording.
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In this webinar we explored how brand and category managers at CPG companies are fighting for consumer attention and retail shelf space in crowded markets.
The question that was answered: how can you stand out in a way that earns trust and captures demand?
The brands that build lasting credibility are the ones that back their positioning with independent, third-party validated proof—not empty promises.
Enjoy this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
What you’ll learn:
- The role of claims as a strategic asset
- Which claims actually influence purchase decisions
- How claims help you compete in crowded categories
Meet the speakers
Mike Fergus
Senior Practice Manager – Marketing Claims
Euromonitor International
Amanna Virk
Brand Manager, Enterprise Oral Care
Colgate-Palmolive
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