No claim, no gain: Winning your category with irrefutable data | Euromonitor

No claim, no gain: Winning your category with irrefutable data

Wednesday, 28 October 2026 at 15.00 GMT / 10.00 CDT

Share:

Brand and category managers at CPG companies are fighting for consumer attention and retail shelf space in crowded markets.

How can you stand out in a way that earns trust and captures demand?

The brands that build lasting credibility are the ones that back their positioning with independent, third-party validated proof—not empty promises.

Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains. 


What you’ll learn:

  • The role of claims as a strategic asset
  • Which claims actually influence purchase decisions
  • How claims help you compete in crowded categories
Register now to gain a strategic and competitive advantage in leveraging marketing claims.

Meet the speakers 

Speaker1 Image

Mike Fergus

Senior Practice Manager – Marketing Claims

Euromonitor International

Speaker2 Image

Amanna Virk

Brand Manager, Enterprise Oral Care

Colgate-Palmolive

Thank you! An email will be sent shortly with your link to join the live webinar. If you don't see it, please check your spam folder.

Wednesday, 28 October 2026 at 15.00 GMT / 10.00 CDT